Most projects overly focus on "building" an application, but neglect to prepare for the challenge of sustaining a consistent growth after launch.  The true challenge, therefore, is to have supporters who simply register (joiners) become active members of the community (boosters), who engage in meaningful ways, both online and in the real-world.

CoreWeb assigns three distinct stages to community building:

Stage I: Planning and Implementation

Stage II: Growth and Improvement

Stage III:Towards Full Impact of Social Mission

Stage I.  In the first stage of development, CoreWeb produces a “Community Building Plan"-- the critical foundation for the new community.  The plan identifies business goals, analyzes the roles of the key stakeholders, determines which technological approach to use, constructs a time line for the project’s progress, and identifies which type of metrics will be employed.
During the first phase we also employ “CoreWeb Functional Specification.”  In this step, CoreWeb works with its client to outline the site architecture, determine which tools to utilize, complete member segmentation analysis, and then finalize the site design.   After site implementation, a soft launch, quality assurance, and beta testing, CoreWeb formally launches the site, and it becomes accessible to an organization's base of supporters.

Stage II.  CoreWeb considers Stage Two to be the most difficult of the three phases-- if a community does not receive adequate support during this vital phase, it is most likely that the community will not succeed.  During Stage Two, CoreWeb and the client provide the community with the energy it needs to get off of the ground.  This support is pivotal to the success of a new community because it allows the community's energy and impact to grow at a steady, linear pace.  The community platform is a fledgling, living organism that needs care, nurturing, and relentless attention during the critical second stage post-launch take off.

Stage III.  During Stage Three, CoreWeb is able to take a step back as the community becomes self-sustainable.  The shift from Stage Two to Stage Three is quite evident, and gratifying to community leaders, because it is at this point when grassroots community support really begins to take off.  Here, the community’s energy and impact begin to grow at an exponential rate.