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March 10, 2011
Our recent foray into researching, discussing and calculating nonprofit ROI has become less of a dip into the kiddie pool and recently turned into a pencil dive right into the deep end. Right. Disclaimer out of the way, I want to introduce you to...
February 18, 2011
It’s that time of year again. The late winter doldrums have set in, and not only because the weather is still stubbornly stuck on “freeze”. Tax season is upon us, but perhaps more importantly this year, so is budget season. That magical moment in...
January 31, 2011
We’ve been working on some great projects as 2011 has swung into full gear, but one of them in particular has really gotten my wheels turning. And I just couldn’t help writing about it. Which is surprising because it’s not overwhelmingly exciting...
December 23, 2010
At CoreWeb, we look at a nonprofit’s community by segmenting supporters into four categories: transients, joiners, boosters and leaders. Members who fall into these distinct categories display varying degrees of commitment and capability towards...
December 14, 2010
Our ROI blog series has already succeeded in covering a few bases: first, the big stuff with our breakdown of the Return on Community and Cause; and then, the more granular, as we looked at your supporters and their specific returns, both on...
December 7, 2010
Ahh, the holidays...The carolers, the first snowfalls, the festive concerts and impressive decorations. Then there’s the family gatherings with piles of torn wrappings, sweaters, jewelry, electronics, gift cards and cousins screaming across the...
November 17, 2010
There is something so fulfilling about volunteering with kids. I’m not sure if I can pinpoint it exactly, only that for me it might be a consequence of the fact that I don’t really interact with kids that often. But, man, their enthusiasm is...
November 12, 2010
Our last blog focused on expanding nonprofit ROI into separate terms designated as Return on Community and Return on Social Mission. I suppose, then, that it’s time for us to dive in deeper. In order to actually break down those higher level...
November 3, 2010
Originally the brain child of the Du Pont powder company, and used by General Motors president Alfred Sloan in the 1920’s, ROI still continues to dominate conversations in business, marketing and nonprofits today. But how do you calculate the ROI...
October 29, 2010
Here at CoreWeb we’re always on the lookout for those nonprofits that are using truly creative strategies to engage their communities. One such organization that caught my attention this week is The World Wildlife Fund. They’ve recently launched...
