Community Strategy

We measure community impact on two fronts.

Individual.  How is the community positively affecting the consciousness of members at a personal level? Informing and connecting individual members on the organization’s social mission raises consciousness, while increasing meaningful membership leads to greater impact.

Collective.  How is the organization demonstrating movement within the context of their social mission? Key questions should start to find concrete answers: Are more kids being educated? Are more acres being saved? Is legislation moving forward?

Through our extensive research we've developed some key strategies for engaging your base of support both individually and collectively to do more for your cause. Discover how to energize your community to donate, advocate, recruit, volunteer, host events, share knowledge and social network effectively.

Strategy & Best Practices Articles

September 2, 2010
For the past few weeks we’ve focused on strategy- the kind your organization should engage in before trying to engage college students. This week, I’ll take a stab at honing in on specific tools we’ve found that are the most effective tohook, line...
August 27, 2010
Ahh, college. The undergrad experience. Chock full of books, broadening experiences, booze, bottomless appetites for knowledge and....boosters of course! That’s right, campuses are just teeming with ’em. And while it may be tempting for...
August 20, 2010
The school year is almost upon us, and with the chillier weather and changing leaves comes a unique opportunity for nonprofits: engaging college students! All across the country, thousands of eager, energized (and idealistic) young undergrads are...