CoreWeb works collaboratively with its partner clients to drive positive community energy.
Building a thriving community starts with relationships, not technology. It requires an organization to think about how to energize its base of support in key strategic ways. We provide an innovative framework called "The Booster Roadmap," which matches strategic goals to an organization's supporter base in a new, but straightforward way! With a breakthrough manner in which to segment your base of support and move them towards greater engagement, we partner, we partner with our clients to provide ongoing support, learning, and positive community growth. Once an organization has its own "Booster Roadmap", CoreWeb facilitates the utilization of powerful Web 2.0 community toolsets to progress the engagement with real people.
Our metrics-based approach monitors member activity within the community. By attaching values to differing levels of involvement and designing specific staff actions toward each category, we can measure what works, what does not work, and how to positively impact results-- all while maintaining the overarching goal-- to grow a more active and vibrant community.
Energy for energy’s sake is not the goal. It must be focused on a continuous cycle of learning, feedback, and modifications to reflect responsiveness. Everyone knows the difference between entering a ghost town and entering a vibrant community. In the critical Stage II period following launch, it is imperative that the organization and CoreWeb staff provide fresh content, remove negative members, and share a vision for where the community is heading, showing progress whenever possible. The client staff, along with the initial booster members, must drive the majority of the energy immediately following launch, until we can reach our ultimate goal together and a community's energy becomes self-sustaining.