We have a unique way of segmenting your base of support.
Many organizations look at their membership in a one-dimensional manner. Supporters are simply supporters. They may talk of having 50,000 members in their base of support, but do not have a framework to differentiate the levels of engagement from these supporters. At Coreweb, we've created a unique methodology of member segmentation so we can divide your base of support into four "types": Transients, Joiners, Boosters and Leaders.
CoreWeb leads each client through a process of clarifying a common understanding. We identify both inter-related stakeholders and your membership or supporter base. By segmenting membership and engaging in stakeholder analysis, we can determine which parties, both inside and outside of the organization, will be key instruments in reaching our goal.
This unique process allows CoreWeb to fully engage our client's supporters, and to create the most active, vibrant communities possible.