For-profit businesses carefully follow quantitative data.  They do this by tracking their progress so that they are able to modify their practices in order to make them as efficient as possible. Cause-related organizations, however, rarely track their progress in such a way.  While it remains difficult to understand why cause-related organizations have been so slow to adapt these proven, effective techniques, CoreWeb uses this for-profit business model to strive for the highest level of adaptability-- to ensure we always engage with best practices for our clients.

We utilize sophisticated web analytics.  CoreWeb is able to process a combination of quantitative and qualitative data in order to follow the progress of our clients’ communities. CoreWeb tracks changes in the overall level of participation on the website, as well as the changes in each individual’s level of participation, in an effort to provide the most comprehensive set of metrics available to our clients.

Web analytics help us draw a clear map of your organization's online presence.  Analytics can also help to determine how supporters find the site, how they navigate their way through the site, and the path they take to become registered with the site.By following this information, CoreWeb is able to suggest modifications for its clients in order to help them attract supporters and then motivate these supporters to remain active.