ICR Ltd.
"Coreweb provided us with a web site design and on-line functionality that allowed us to leap-frog the product offerings of our competitors with a state-of-the-art web presence. Coreweb combines the rare blend of design and technical talent necessary for a total web-based solution. Their work and project management is well organized, pro-active and timely. We’re pleased to have them as a valued systems partner."
~Roger Sturtevant, Principal, ICR LTD.
ICR Limited is an international compensation consulting firm, helping its clients establish salary and compensation programs that efficiently attract, retain, and motivate employees.
To support its continued growth, ICR recently embarked on an ambitious plan to strengthen the integration among its products, re-branding the company and launching a comprehensive new website. ICR needed to improve its infrastructure to better manage large volumes of complex data that are the foundation of the company’s products. The company also wanted to create a more professional, intuitive, and powerful user experience to reflect the quality of its data and analysis products as well as its global presence and experience.
CoreWeb worked closely with ICR’s senior management to prioritize business goals and to identify key audiences for the new brand identity and the web site. CoreWeb developed a more powerful logo and visual identity for ICR and created a sub-brand for its premier product, IPAS. CoreWeb then created a precise blueprint for building the re-architected ICR site using industry-standard SQL Server and .NET technology. The public and member-only portions of the site are now managed as a cohesive whole. A foundation of ICR’s success is the data collection and analysis tool underpinning the member-only site, custom-built to meet the needs of ICR’s client base. This tool provides a simple, secure and powerful interface for global clients to input salary data and then do their own reporting and analysis against the aggregated data from all survey participants. CoreWeb designed an entirely new underlying architecture to provide high-speed performance, scalability and ease of use.
ICR’s new website conveys a consistent look and feel across their product line. Powerful reporting tools allow ICR staff to easily collect data and feedback from their customers, both for tracking revenue gains and for analyzing user behavior to identify further improvements in ICR’s products and business model. And the online data collection and analysis tools position ICR for continued growth.