International Center for the Research of Women Community Evaluation
I enjoyed poking around the International Center for Research on Women (ICRW) website- it was functional, aesthetically pleasing, and informative. The top tab bars offer visitors clear directionals to navigate through the site (i.e. “What We Do” and “How to Work with Us” tabs), and prominent links at the top right of the page encourage web surfers to donate, subscribe to their e-newsletter, check out their RSS feed and blog, or share the page. The “How to Work with Us” tab features a page titled “Join Our Community”, which lists ten ways for individuals to get involved with the organization- kudos to ICRW for proving clear pathways towards engagement! Options include links to social media pages, e-newsletter sign ups and donation options. Also notable is the ICRW blog, which is informative, wonderfully written and interactive (comments and sharing are encouraged). Also, the authors of the blog are highlighted (with pictures and small bios), which is a wonderful way to connect the reader more closely to the writer.
As I was searching around the website for booster tools and pathways, I came up largely empty handed. There are links to an “Events” page, but the page itself is empty. While donations seem to be encouraged exclusively on an individual basis (there are no tools or information to encourage fundraising for the organization outside of simply writing a check yourself). Perhaps toolkits or specific pages geared towards encouraging supporters to galvanize their personal networks, i.e. fundraise or host their own events, would generate important energy around the ICRW mission.