Metrics & Accountability
We combine the best business strategies, with an unwavering focus on your social mission.
We utilize sophisticated web analytics. We are able to process a combination of quantitative and qualitative data in order to follow the progress of our clients’ communities. We track changes in the overall level of participation on the website, as well as the changes in each individual’s level of participation, in an effort to provide the most comprehensive set of metrics available to our clients.
Web analytics help us draw a clear map of your organization's online presence. With this information, we can suggest modifications for our clients in order to help them attract supporters, motivate these supporters to remain active, and take a critical look at the initiatives and tools each client uses- deciding what works, and what doesn’t.