What is PETA excited about?

"Nothing is more exciting than mobile right now. PETA has recently rolled out a new mobile program that includes letting activists and members know about local opportunities to get involved. We're excited to use text messaging to cut through the clutter of people's inboxes to let them know what they can do and where they should be to help animals. Just text PETA to 73822 to sign up."

--Joel Bartlett, Director of Marketing at People for the Ethical Treatment of Animals (PETA)